At the early age of 8, Abe found his passion for advertising. As he looked up at a man dangling off a billboard, he realized he wanted to be that guy who climbed to great heights just to create art. So that’s what he did. He climbed, and he climbed, until his hard work and dedication to advertising paid off in 2002, when his portfolio caught the eye of Bromley Publicis. He went in as an Art Director and walked out the door as a Creative Director.
During his tenure there, he contributed to the growth and recognition of brands like Coors Light, Burger King, NBA, General Mills, Procter & Gamble, Nestle, and Continental Airlines, among others.
2012 was a particularly big year. That year, Coors Light become the number two beer in the U.S., surpassing Budweiser for the first time in 20 years. Abe’s creative team, under his leadership, were the reason that happened. And when something of that magnitude happens, it doesn’t go unrecognized, which is why his peers and the agency awarded him with the title of "THE PEOPLES ACD". That title didn’t last long because soon after, his creative abilities earned him the position of Group Creative Director.
In 2015, Abe’s journey took another turn. This time, in the direction of Dallas, where Dieste offered to be Abe’s creative nest. Chief Creative Officer Ciro Sarmiento trusted him to lead the biggest creative team within the agency and manage their largest account – AT&T. Abe’s previous success with a beer brand also earned him creative control of the Miller Lite U.S. Hispanic account, alongside partner Omnicom agencies TBWA/Chiat Day and 180 LA. In a short 3-year span, Abe has proven himself a real asset to Dieste. He’s been responsible for nice agency wins, including Pollo Campero (a national fast food chicken restaurant) and TX Whiskey & Bourbon (brands of Firestone & Robertson Distilling Company).
His never-ending chase for ideas has earned him over 70 local, regional, and international awards. Among them were:
CANNES LIONS, ONE SHOW, NEW YORK FESTIVAL, CLIO AWARDS, LONDON INTERNATIONAL AWARDS, ARF DAVID OGILVY AWARD, AD AGE CREATIVITY AWARDS, EL OJO DE IBEROAMÉRICA, AAF DISTRICT & NATIONAL AWARDS, USH IDEA AWARDS, FIAP AWARDS
Yes, Abe is great at what he does and he’s got the awards to show it. But the biggest trophies in his life, the ones he’s most proud of, don’t have titles. They have names. They are his wife Tracy, and his two boys Nicholas and Gavin.
That 8-year-old boy looking up at the billboard has come a long way, but he’s not done climbing yet.