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ASK

Rise above category clutter and drive top-of-mind awareness by establishing Cheetos as a dominate force in the Latino cultural conversation.

insight

Latinos are rewriting the rules, unapologetically pushing boundaries, making their presence known & reshaping the world around them. 

idea

With their hands covered in Flamin’ Hot Cheetos dust, Chester Cheetah, and recording artist Bad Bunny collaborate to create a self-expression campaign that inspires Latinos to leave their mark on culture – figuratively and literally.

 © 2021 DIG, Abe Garcia, All Rights Reserved

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