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ASK
Rise above category clutter and drive top-of-mind awareness by establishing Cheetos as a dominate force in the Latino cultural conversation.
insight
Latinos are rewriting the rules, unapologetically pushing boundaries, making their presence known & reshaping the world around them.
idea
With their hands covered in Flamin’ Hot Cheetos dust, Chester Cheetah, and recording artist Bad Bunny collaborate to create a self-expression campaign that inspires Latinos to leave their mark on culture – figuratively and literally.
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