Coors light

refresh your world.

ASK

Create a 360 integrated Coors Light campaign that resonates with Mexican soccer fanatics.

insight

When enjoying soccer, fanatics prefer a light beer that keeps them refreshed but doesn't fill them up.

idea

Nothing refreshes like an ice-cold Coors Light.

 © 2020 DIG, Abe Garcia, All Rights Reserved

DIG YLW FFF000.png
Pencil-A-Yellow-SM.gif