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ASK

Give our Latino cult members a new & more meaningful reason to worship our products & spread their love for the brand.

insight

Latinos are rewriting the rules, unapologetically pushing boundaries, making their presence known & reshaping the world around them. 

idea

Cheetos and Reggaeton recording artist Bad Bunny collaborate to create a self-expression campaign that inspires Latinos to leave their mark on culture – figuratively and literally.

 © 2020 DIG, Abe Garcia, All Rights Reserved

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