No matter what I'm trying to accomplish, I never approach it as being easy. I know there will be challenges, times where I’ll want to quit early, to stop pushing myself, and begin looking for the easy way out. But, I DIG, DIG, and DIG some more to get it done. I accept that all the challenges I will encounter are part of the journey. I don’t have to like them, but I will have to embrace them. We all have to realize, we're our own biggest hurdle capable of so much more than we believe if we just DIG within ourselves. DIG deep and find a new mindset, the willingness to get uncomfortable with change, to improve everything around us, and find our full potential.
DIG, every day with tenacious grit and you will always find what you are looking for.
I was born in Mexico, where I ran the streets in my early youth before moving and being raised in the United States. It’s this biculturalism that allows me to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led me down an outstanding advertising journey contributing to the growth and recognition of brands such as AT&T, Coors Light, Miller Lite, Burger King, NBA, General Mills, Procter & Gamble, Nestle, and Continental Airlines, among others. A long time veteran of idea chasing has netted me over 100 local, regional, and international awards.
Abe in Guadalajara Mexico
WHAT PEOPLE SAY
Abe is highly creative and uniquely collaborative. He listens well, generates great ideas, solves problems, and inspires those around him. Including me.
EVP, Creative Director (WW), Saatchi & Saatchi