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No matter what I'm trying to accomplish, I never approach it as being easy. I know there will be challenges, times where I’ll want to quit early, to stop pushing myself, and begin looking for the easy way out. But, I DIG, DIG, and DIG some more to get it done. I accept that all the challenges I will encounter are part of the journey. I don’t have to like them, but I will have to embrace them. We all have to realize, we're our own biggest hurdle capable of so much more than we believe if we just DIG within ourselves. DIG deep and find a new mindset, the willingness to get uncomfortable with change, to improve everything around us, and find our full potential.
DIG, every day with tenacious grit and you will always find what you are looking for.
I was born in Mexico, where I ran the streets in my early youth before moving and being raised in the United States. It’s this biculturalism that allows me to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led me down an outstanding advertising journey contributing to the growth and recognition of brands such as AT&T, Coors Light, Miller Lite, Burger King, NBA, General Mills, Procter & Gamble, Nestle, and Continental Airlines, among others. A long time veteran of idea chasing has netted me over 100 local, regional, and international awards.
Abe in Guadalajara Mexico
WHAT PEOPLE SAY
Abe is highly creative and uniquely collaborative. He listens well, generates great ideas, solves problems, and inspires those around him. Including me.
EVP, Creative Director (WW), Saatchi & Saatchi
PROUD TO HAVE CREATIVELY LED BLUE-CHIP BRANDS IN THE GENERAL AND HISPANIC MARKETS.
WHAT PEOPLE SAY
OVER 100 AWARDS
NEW YORK FESTIVAL
LONDON INTERNATIONAL AWARDS
ARF DAVID OGILVY
AD AGE CREATIVITY AWARDS
EL OJO DE IBEROAMÉRICA
AAF DISTRICT & NATIONAL
USH IDEA AWARDS
enjoy a curated album with 29 of my favorite brainstorming tracks.
We all like to pump up the tunes when we’re powering through our to-do lists. But when it comes to creative work, loud music may not be the best option. It turns out that a moderate noise level is the sweet spot for creativity. Even more than low noise levels, ambient noise apparently gets our creative juices flowing, and doesn’t put us off the way high levels of noise do. The way this works is that moderate noise levels increase processing difficulty which promotes abstract processing, leading to higher creativity. In other words, when we struggle (just enough) to process things as we normally would, we resort to more creative approaches. In high noise levels, however, our creative thinking is impaired because we’re overwhelmed and struggle to process information efficiently.
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