DIRECTV

JosÉ ALTUVE QUITS

WITH A TWEET.

ASK

Create awareness about DIRECTV’s superiority over cable.

insight

Hispanics switch their TV service provider based on sports programming alone.

idea

José Altuve, one of the greatest baseball players of our time. Decides to quit at the height of his career...at least that’s what the world thought.

 © 2020 DIG, Abe Garcia, All Rights Reserved

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