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ProGRESSIVE
DON'T BE SURE. BE INSURED.
ASK
Build Cultural Relevance. Give Hispanic customers a more meaningful reason to choose Progressive.
insight
When it comes to being confident, it’s hard to top a Latino. “Con confianza, pero no confiados” Latinos are always SURE about their choices, maybe even to a fault.
IDEA
In a moment of doubt during a long car ride, two confident fathers show their daughters how to embrace being sure in life… but do these two dads really know best?
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