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CHEVROLET
A SONG THAT TOOK THE LIVES OF THOSE WHO WROTE IT.
ASK
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Create a texting and driving PSA that resonates specifically with teens.
insight
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Music is an inseparable part of teen life that has a powerful influence on their behavior. It can inspire as well as motivate adolescents.
idea
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We composed “Put It Down”, a song using nine fatal texting and driving messages as the lyrics. Giving those teens who died a powerful voice that turned tragedy into a powerful message.
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