CHEVROLET

A SONG THAT TOOK THE LIVES OF THOSE WHO WROTE IT.

ASK

Create a texting and driving PSA that resonates specifically with teens.

insight

Music is an inseparable part of teen life that has a powerful influence on their behavior. It can inspire as well as motivate adolescents.

idea

We composed “Put It Down”, a song using nine fatal texting and driving messages as the lyrics. Giving those teens who died a powerful voice that turned tragedy into a powerful message.

 © 2020 DIG, Abe Garcia, All Rights Reserved

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