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KIT KAT | KITTU KITSU

August 24, 2013

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat’s Postal campaign. Kit Kat is known as ‘Kittu Katsu’ (Surely Win) in Japan. Nestle used that to its advantage and took out special packages for the postal office whereby people can wish each other through Kit Kat.

 

 

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