GREATIVE

THIS IS MY PERSONAL BLOG FEATURING CREATIVE AND ARTICLES I THINK ARE GREAT

COCA-COLA | ICE BOTTLE

September 8, 2016

During its ice bottle giveaway in Colombia, Coca-Cola gave away an average of 265 frozen bottles an hour, the company says. Here’s how they did it: “Micro-filtered water” is poured into silicone molds, then frozen to -13°F. The ice bottles are shipped empty; servers fill them with soda right before handing them over. (So in fact it’s more like a bottle-shaped glass.) To prevent your delicate fingers from getting stuck to the ice, each bottle is wrapped with a branded elastic band, which Coca-Cola hopes you’ll wear as a bracelet after you’re done with your drink. That’s one way for the company to make the most of this marketing effort.

 

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

ABSOLUT | ONE NIGHT

September 15, 2017

1/1
Please reload

Recent Posts

June 20, 2019

May 8, 2018

February 27, 2018

December 27, 2017

December 1, 2017

Please reload

Archive