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AT&T
You're not a bad person.
you just need better internet.
ASK
Lift awareness and shift perception of Fiber. Tell emotional, relevant stories to communicate the promise of a better internet experience long-term.
INSIGHT
As we increasingly rely on the internet to stay productive and connected on more and more devices, our internet service struggles to keep up. People want to feel confident that their connection will be reliable at crucial moments.
IDEA
You're not a bad person.
You just need better internet.
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