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AT&T mobility
Making Lily our favorite Latina.
ASK
Make AT&T spokesperson Lily relevant to Hispanics by leveraging her sunny and straightforward personality in promoting AT&T offers.
INSIGHT
Accustomed to unfair wireless promotions, Hispanics are convinced they need luck, schemes, or insider access to score the best deals.
IDEA
Embrace the skepticism within the Hispanic community to demonstrate AT&T's genuine commitment to providing the best wireless deals for everyone. Simplifying convoluted wireless offerings dispelled Hispanic anxiety and disbelief.
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