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AT&T mobility
Making Lily our favorite Latina.


Make AT&T spokesperson Lily relevant to Hispanics by leveraging her sunny and straightforward personality in promoting AT&T offers.


Accustomed to unfair wireless promotions, Hispanics are convinced they need luck, schemes, or insider access to score the best deals.


Embrace the skepticism within the Hispanic community to demonstrate AT&T's genuine commitment to providing the best wireless deals for everyone. Simplifying convoluted wireless offerings dispelled Hispanic anxiety and disbelief.

 © 2018 DIG, Abe Garcia, All Rights Reserved

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