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Making Lily our favorite Latina.
Make AT&T spokesperson Lily relevant to Hispanics by leveraging her sunny and straightforward personality in promoting AT&T offers.
Accustomed to unfair wireless promotions, Hispanics are convinced they need luck, schemes, or insider access to score the best deals.
Embrace the skepticism within the Hispanic community to demonstrate AT&T's genuine commitment to providing the best wireless deals for everyone. Simplifying convoluted wireless offerings dispelled Hispanic anxiety and disbelief.
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